The last week of the course builds on the lessons from previous week. The reading materials about google and facebook demonstrates the fact that these companies have figured out how to utilize the data (Big Data) captured over time and very frequently to predict consumer behavior pattern. With facebook's ad revenue surging, it is clear that facebook is capitalizing on the huge customer base and their behavior on its website to help businesses influence customer behavior.
Article on Googlenomics was very insightful and provided key data as ad revenue and also provided some insight into how the free products from google make money for google. More internet usage means more money for google and that concept seems to support various freebees from Google.
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