Week 2

Finished reading article on Crowd sourcing. Very interesting article particularly the term crowd sourcing. This is so evident in the technology world. Ability of a company to exploit collective thinking and ability to motivate crowd to do the work helps immensely in this connected world. Something similar comes to my mind when we thinking about our Kelley Connect week. A company Carlisle paid Kelly school for a project and the students formed 20 groups to come up with a strategy of Carlisle's European expansion. Perfect way to source ideas from a targeted crowd.