Just finished listening to Ted talk " How to get your ideas to Spread". Very good talk and stresses upon the fact that traditional way of marketing is making way to a more connected way of marketing. Marketers can find a sweet spot and market to them and with the new world where people are so well connected via social media or other media will be the ones who will take your ideas to the masses. This talk also shows how being remarkable is the key. Some of the quotes which makes sense are
- Safe is risky
- Being remarkable is safe
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