Pinterest is one of the few non revenue generating companies which has been valued at over 2 Billion USD. This is strange and some of the businesses question this assessment. What we fail to realize is that the world is changing. Pinterest with around 100 minutes of engagement with average customer during a busy schedule shows a huge potential for marketers to tap into the customer base and monetize the customer engagement. It is perhaps a little early to say if this is go down the path of Facebook where it took a while for Facebook to come up with a plan to monetize the huge customer base.
Pinterest has a few things working for it. Despite presence of other social sites, it found a customer segment which was not too interested in words and chose pictures and videos to communicate. This helps a lot of B2C companies to market to such companies. The prospect of tapping such companies for revenue generation is perhaps a big reason for its high valuation.
Today's generation typically go for coolness factor. One of the reasons why Pinterest seems to be popular is because there is no fuss no muss with the apps on mobile and tablet device which makes it very convenient for users to use. Pinterest by virtue of being so lite as an app and designed for mobile devices has the luxury of either investing or enhancing the site to understand customer behavior and use the data for predictive analytics. This can very well be sold as a service to business houses. There are various other ideas which can help Pinterest monetize. A careful approach would be to not go in all the directions and focus on a specific way to monetize without losing on the coolness index.
Attention all Pinterest users…here is a fantastic opportunity that I have just discovered. This company is willing to pay good money to people who know how to pin on Pinterest.
ReplyDeleteIf you have a Pinterest account and know how you use it, then this could be your lucky day. Get the full story here:
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