Business Model Canvas | SapientNitro

SapientNitro is a new age digital agency which is redefining storytelling for always on world. SapientNitro uses four pillars to connect with the clients and deliver solutions for them which are far more engaging with the end customers. These pillars are strategy service, expertise in building brands, experience in creating customer experience, being a technology powerhouse offers capabilities to build robust platforms to help build brands and create engaging customer experience.

SapientNitro's revenue stream is by offering customers services related to marketing services, multi channel commerce that includes content, commerce and collaboration (CCC) and technology platform delivery. SapientNitro was one of the first companies to bridge gap between marketing and technology by offering services which were backed by technology but offered business goals of creating better brand and acquiring more customers.

With offices worldwide, SapientNitro offers both onsite and offsite services were some of the managed services are delivered from low cost centers to keep the cost low and add benefit of round the clock delivery. The calculation suggests that SapientNitro with aroun 150-200 clients is generating revenue around 700-800 million USD at a margin of 15%.

With the digital marketing spending worldwide close to 33 B USD, the prospect of growth for SapientNitro is huge and SapientNitro is making all the efforts to become agency of record for large corporations. Its competitive landscape includes both technology and consulting heavy belters and agencies. The combination of agency and technology aspect provides SapientNitro a unique spot and differentiates it from the rest.

With operations worldwide and offshore center in India, the cost structure is evenly spread between India and rest of the world.